Progress in electronic technologies during the last five decades has fundamentally changed society on a global scale, and has been of radical importance for industry and business. The digital ‘revolution’ is in full swing, and will only escalate in the coming years. Denmark is in a good position at the front and, with the establishment of a strategic research centre, Aarhus University will now bring together a number of internationally leading groups of researchers to secure the Danish foothold with society and business on the way to the future. The Aarhus University Centre for Digitalisation, Big Data and Data Analytics (DIGIT) opens on 27 September in Aarhus.